"I'm Larry D. Young and I'd like to thank you for taking the time to watch this Dr. Pepper commercial. Follow me as I give you a tour of our shiny new soda can. You'll notice the exterior is round with a conveniently located pop-top. Inside the spacious interior we have a comfortably satisfying soda."
My wife and I happen to be in the market for a new home and to be perfectly blunt about it I don't give 2 cents about who the agent is that is selling the home... I only care about how the home itself appeals to my wants and needs. Odds are pretty good I'm going to be more impressed by a home with a solid video and good photos than I am by the seller's agent who is getting in the way of me seeing more of the home.
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| Does a searching buyer want to see this? |
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| ...or this? |
I would suggest that a well made real estate video, professional quality real estate photography and virtual tours with a modest amount of branding at the beginning or end would speak much louder to your professionalism and marketing prowess than the stereotypical on-camera introductions and tours. That isn't to say there is NEVER a place for agent introductions on camera - just think about the marketing powerhouses you see on TV every day and ask yourself what they are doing to generate sales.
Need some examples? Here are two sample real estate videos from Colorado Virtual Tours. The first real estate video is a $199 Glide Through Video Tour. One of the most affordable professionally produced videos on the market from a quality-for-the-dollar angle: http://www.youtube.com/watch?v=2EeayNFMkfc
The second video is an all-out production with the real estate agent, homeowners and friends from the brokerage office playing roles in the movie. Combined with professional video gear, nearly 11 hours on location and our "actors", this video not only markets the home, but helps sell the lifestyle to prospective buyers: http://www.youtube.com/watch?v=HgK_EdR6sh4
Leave your thoughts, comments and questions below!
Tim
